Rafael Nadal To Bring Tourism Back To The Balearics
The Majorca born tennis ace will front a campaign to make the Balearic Islands number one for holidaymakers who are interested in events and sports tourism.
Posters which are due to be distributed across Europe next year, show the tennis ace sailing on yachts, lounging on the beach, Nordic walking through the countryside, enjoying a round of golf and cycling in the most picturesque parts of these refined islands.
The tennis star, born 3rd June 1986, is famous across Spain and the Balearics due to his impressive tennis career in which he is currently ranked World No.2.
The islands are keen to diversify their product as figures show UK arrivals drop by 12% so far this year.
Managing director Susanna Sciacovelli of the Balearics Tourist Office said:
“It is very important to spread travel across the seasons and we want to be top of mind for golf and meetings so we can increase the number of tourists across the year.”
She said that extra funds were being switched into tourism promotion specifically targeting the UK, these will include promotions and campaigns highlighting the islands’ easy access from the UK, excellent infrastructure (in terms of conference facilities and golf courses) and very short flight times.
The Balearics have suffered badly due to the economic downturn and the poor value of the pound to the euro.
Many tourists are choosing non-euro destinations such as Egypt, Turkey and Morocco as they are finding they’ll get better value for money and a better exchange rate.
With many cheap holidays in the Balearics arising for 2010, now is the time to start looking and get booking! There are some fantastic deals out there, and although you may not get as much for your money in the exchange rate, you’ll get a really cheap deal for your holiday.
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