Does Roger Federer really need a full time tennis coach?
What has Paul Annacone taught Federer that he doesn’t already know? ?
The Need for a Sports Marketing Company
Lets begin with a sport. Say wrestling, way back in the 80s and 90s wrestling was a dominant sport in the United Sates. Major promotions like the World Championship of Wrestling and the World Wrestling Entertainment promoted the event through various house shows. Later these events were broadcasted through the television media and look where the game stands today. Even in India every single household has a member dedicated to the sport. A small example is that of the “Great Khali” who has held the world heavyweight championship. And this was only possible because of a Sport Marketing Company. Titan Sports in collaboration with TNT did the trick. According to W.Shank (Sports Marketing Executive ) “Sport Marketing refers to specific application of marketing principles and process to Sports product and marketing of non stop products that associate with sports”. Products associated with sports include various things like Player Endorsements, testimonials, event marketing and stadium advertising. All in all it raises the money involved with the game and hence the standard of the game on a whole.
Lets take the case of a Sports Marketing Company in India. In India the game that gets the maximum amount of attention is cricket. When the inaugural world cup was held way back in 1975, a player of the Indian Cricket Team at the most earned a sum of Rs 2000 for a one day match and 1500 per day for a test match. Forward to the year 2008. A player with the smallest contract is paid approx. RS 35,000/ for a one-day series and Rs 40,000/ per day for a test match. This was only possible as people started taking interest in the game. Television channels, newspapers, advertisement hoardings all took required measures to make the game immensely popular. Commercials aired on TV featured players endorsing brands or commodities that were popular with the general public, thereby making these players household names. If a Survey is conducted on the top 5 richest sports persons in Asia, the names would undoubtedly be Sachin Tendulkar, Saurav Ganguly, Sania Mirza, Vishwanathan Anand and Shoaib Akhtar. Technically speaking the survival of a sports marketing company is in the hands of it’s promoters, i.e the companies that sponsor the sport event.
Generally speaking the functioning and more importantly the success of the sports marketing company lies in the hand of it’s partner. Good publicity of a player is needed. This is where a public relation agency is needed. As sports is primarily into entertainment a media and entertainment company is also needed. Going by the current standards the two biggest sports marketing companies in India NEO sports and Nimbus were recently formed and in no time has had a good grip in all sporting events in India. Currently in India sports marketing is a multi billion dollar industry. Players such as Mahendra Singh Dhoni, Yuvraj Singh, Sania Mirza and many more are finding ways to make millions of rupees. They are getting outstanding deals to wear clothing during events, or do a commercial, or a photo shoot for and advertisement. New content distribution channels like the Web, email, voice messaging, streaming video and mobile are creating many new opportunities and challenges for sports marketers who formerly found newspapers, daily/weekly magazines and television as a channel for promotion. Due to growth of the industry and to support the demands for employees numerous institutions have opened up Sports Marketing as a subject. All in all with passing times, the demand of a sports marketing firm has become extremely high.
Media Planner and advertising Campaigner for India?s leading Media and Entertainment Company. To read more about a media and entertainment company in India click
here.
Categories: Tennis Players Tags: Company, Marketing, need, sports
Leticia Bufoni Biography – Everything you need to know about Leticia Bufoni
Get More Info Of Leticia Bufoni Biography Professional Girl Skateboarders
Rome played host to the Inferno World Cup Skateboarding event at the weekend and it was a double win for Brazils Leticia Leticia in the Ladies Street and Bowl competitions.
Newcomers Leticia Leticia, 17, won the 2010 IFC Women’s World Championships titles in the vert and park divisions respectively on June 26-27 at Boston’s TD Garden in Boston, Mass.
It was the second time the International Skateboarding Federation held this competition in partnership with Dew Tour’s Skate Open to kick off the 2010 Dew Tour season in Boston which featured over 140 skaters and 28 countries last year in front of more than 40,000 fans.
Leticia did not mind being the new kid on the U.S. pro skating scene after moving to California from Brazil a few years ago and even revealed the secret of her success.
“I watch the guys skating and I want to skate like the guys,” Leticia said in an interview with DYLA Magazine. “So I keep looking and I train and I try to do the same things that the guys are doing.”
Get More Info Of Leticia Bufoni Biography Professional Girl Skateboarders
She is just 15, but already makes a shame on boys in skateboarding competition. Grew up in Sao Paulo, Brazil, Leticia got great sponsor from Osiris Shoes, Foundation Skateboards, Volcom, Destructo, BONES Wheels, Rockstar Bearings and Check It Out Magazine
When asked about her future plan, she said, “Live in California and skate in many places around the world. Hopefully next year will be a busy year for me I dream to go to Barcelona, and to the contests in Tampa and Europe”.
She just likes other ordinary girls who like to walk around with her girlfriend. “When I’m home in Brazil, I go to school, come home and take a nap, ride my motorcycle and go to the skate park. After that, I hang out with my family, do my homework and go to sleep. Usually, when I wake up, spend some time on my computer, go skate, watch movies and on the weekends I skate a lot and go filming with Lisa Whitaker or shoot some photos with Ana Paula. There’s a lot of contests too so I’m always traveling around. I just got back from a tour in Mexico City”, she explains about her average day
But, in short interview, she admit that it’s pretty hard to break into a male-dominated sport because she is the only girl in the middle of guys in skate park, but, she can beat them up.
Get More Info Of Leticia Bufoni Biography Professional Girl Skateboarders
Get More Info Of Leticia Bufoni Biography Professional Girl Skateboarders
Categories: Latest Tennis News Tags: about, Biography, Bufoni, Everything, know, Leticia, need
I need a HERO: Novak Djokovic!
…It’s from the heart of a huge fan! And -You’re right Novak – we can not know how do you feel on court so we shouldn’t judge – you’re my tennis hero! Pusa za Novaka od obožavateljice iz Sarajeva!!!!
Soooo, it’s a FAN video – all Djokovic fans are welcome to comment – haters bye bye (LOL) This is a video whitch I mixed from Djokovic-clips; The song: Bonnie Tyler -Holding out for a hero Audio content owner: Sony Music Entertainment
Categories: Tennis Players Tags: Djokovic, Hero, need, Novak
why Sania Mirza couldn’t find a suitable muslim man in India , what is the need of marrying a pakistani?
should she be allowed to play for India becuse she will be based in dubai with residence permit of shoaib and under the marital influence.
Categories: Tennis Players Tags: couldn't, find, India, marrying, Mirza, muslim, need, pakistani, Sania, suitable
How far does Juan Martin Del Potro need to go in the US Open tennis to overtake Andy Roddick for #5?
It seems like he is closing in on the #5 ranking.
I need to buy an autographed Maria Sharapova tennis ball?
I do not want one in a glass box with the picture(shadowbox) (the ones that cost around $400) etc, I want just a signed Maria Sharapova tennis ball (a cheap one). Can you give me a direct link to a site? Please do not say ebay or amazon just direct links Thanks
Categories: Tennis Players Tags: autographed, ball, Maria, need, Sharapova, Tennis